Project Overview
Culture Shock Collectables is a specialty Australian eCommerce store serving a passionate niche, collectors of action figures, pop culture statues, and limited-edition releases. They had a solid brand and loyal repeat buyers, but their discoverability online was almost nonexistent.
When we started working together, their website was averaging just 200 to 400 visitors per month.
The goal: fix foundational SEO issues, improve site structure, and scale their visibility to match the demand already out there.
What We Did
1. Technical SEO Overhaul
-
Audited and fixed critical crawl issues, broken links, and indexation errors
-
Cleaned up duplicate content and resolved metadata conflicts
-
Submitted a fresh sitemap and restructured category URLs for better hierarchy
2. On-Page SEO Optimization
-
Rewrote meta titles and descriptions across high-value product and category pages
-
Implemented proper H1/H2 structure, alt text, and internal linking
-
Optimized product descriptions and images to improve relevance and speed
3. Keyword Strategy for Collectors
-
Researched niche, long-tail keywords collectors were actually searching (e.g., “McFarlane Toys Australia,” “Star Wars Black Series preorder”)
-
Mapped keywords to category and product clusters for better intent matching
-
Created content and product targeting around in-demand franchises like DC Multiverse, NECA, and Marvel Legends
The Results
Within six months of implementing the strategy, Culture Shock Collectables went from averaging 200–400 monthly visits to over 4,000 monthly sessions: a 10x increase in organic traffic.
-
200–400 monthly visitors → 4,000+ organic visitors/month
-
Site speed improved by 35%
-
Index coverage issues reduced by over 80%
-
Increased discoverability for long-tail product queries and pre-order listings
This wasn’t just a traffic spike, it was stable, compounding growth driven by solving real search demand in a passionate community.
Takeaway
SEO for niche eCommerce isn’t about chasing big keywords, it’s about capturing the intent of a specific buyer, solving technical bottlenecks, and scaling the pieces that already work.
With Culture Shock Collectables, we didn’t reinvent the brand. We made it easier for the right people to find what they were already looking for.