SEO
400 to 2,000 in 3 Months: An SEO Turnaround for a Shark Tank Brand's Shopify Store
A Shopify store selling a Shark Tank-featured product had barely any organic visibility to show for it. Three months of hands-on SEO work took monthly traffic from 400 to 2,000, and the growth kept compounding from there.
2,000 - Monthly site visits, up from 400, within the first 3 months
Monthly site visits, up from 400, within the first 3 months
Client Type
Ecommerce (Shopify), consumer product brand
Service
SEO Strategy
Duration
1 Year, 2 Months
Platform
Shopify
The Challenge
Real product, almost no search visibility.
FryAway had a genuinely useful product solving a real, specific problem, but the Shopify store wasn't set up to capture much organic search demand at all. Domain authority was sitting around 8, and the site was ranking for roughly 10 keywords total, a thin footprint for a product with this much upside.
The Solution
What I Did
01
Full site audit
Reviewed the existing Shopify store to find the technical and content gaps that were blocking search visibility.
02
Keyword Research
Identified the actual terms shoppers use, both for the product itself and for the problem it solves.
03
Optimized Existing Pages
Cleaned up on-page SEO across product and collection pages that were already live but underperforming.
04
Content Planning and Blog Publishing
Built out a blog content plan and published consistently to capture search demand around cooking, oil disposal, and related topics.
05
Monthly Reporting and Optimization
Tracked rankings and traffic every month and adjusted the approach based on what the data showed.
The Results
6 Months Later.
2,000
Monthly site visits, up from 400, within the first 3 months
40
Domain Authority, up from 8
30+
Ranking organic keywords, up from roughly 10
One of the standout pieces from the content plan, a guide on properly disposing of cooking oil, became one of the site's best-performing blog posts during the engagement. Growth wasn't limited to that first 3-month sprint either: Domain Authority grew 5x and ranking keywords tripled over the full 14 months, groundwork that kept the site more visible than it had ever been, even in the near-term.
Client Testimonial
“Khriz helped us improve our on-page SEO and develop a content strategy that we’re still using today. One of the first articles he wrote remains one of our top-performing blog posts, and his work helped us build steady organic traffic that continues to grow. We’d happily recommend him to any business looking to improve their SEO.”
Work with Khriz