Pinterest SEO & SEO Keyword Research
How The Travel Scribes Turned Pinterest Into 70% of Its Traffic in 2.5 Years
https://www.thetravelscribes.com
The Travel Scribes has two years of solid travel content but wasn't converting enough traffic from Google. We rebuilt the strategy around Pinterest instead, and the impressions, clicks, and traffic share followed.
70% - Of total site traffic now from Pinterest
Growth in monthly impressions (400K → 2M)
Client Type
Travel Blog
Service
Pinterest SEO
Duration
6 Months
Platform
The Challenge
Good content, no traction on Google.
The Travel Scribes had years of consistent, well written travel content and an engaged following, but very little of it was showing up in Google search. Travel blogging is one of the most saturated niches online, and organic ranking was a slow, uncertain fight with no clear finish line.
Rather than keep waiting on Google to catch up, the call was to build Pinterest into an actual channel instead of an afterthought account, and let it carry the traffic Google wasn't handing over.
The Solution
What I Did
01
Full Pinterest Audit
Reviewed the existing profile, boards, and pin history to see what was actually working and what Pinterest simply couldn't find yet.
02
Keyword Research, On Both Fronts
Built keyword targeting for new blog posts on the Google side, and separate, pin-specific keyword copy for titles and descriptions on the Pinterest side.
03
Pin Design For The Back Catalog
Designed pins not just for new posts going forward, but for the blog's existing library of content that had never been properly pinned at all.
04
Consistent Publishing Through Tailwind
Scheduled pins on a steady cadence and stayed active in Tailwind Communities to get reach beyond the account's own following.
05
Monthly Reporting and Optimization
Tracked impressions, saves, and outbound clicks every month, and adjusted keyword targeting and pin frequency based on what the numbers actually showed.
The Results
6 Months Later.
+400%
Growth in monthly impressions (400K → 2M)
3×
Increase in outbound clicks from Pinterest (up from 100K)
70%
Of total site traffic now coming from Pinterest
The jump from 400K to 2M impressions took shape inside an 8 month stretch once the keyword and publishing systems were fully in place, and outbound clicks tripled over the same window.
Across the full 2.5 years, Pinterest went from an unused account to the blog's single largest traffic source, ahead of Google. For a niche this competitive, sometimes the better fight is the one you don't try to win on Google's terms.
Client Testimonial
Before working with Khriz, Pinterest was basically an account we'd forgotten we had. He audited it, built us an actual keyword strategy, and got us publishing consistently through Tailwind. The impressions and clicks went further than we expected, and Pinterest now does more for our traffic than any channel outside of Google.
Work with Khriz