FryAway didn’t wait for Shark Tank to get serious about growth. Long before the national spotlight, they partnered with us to build a scalable content and visibility engine, one that could position them as the definitive brand in cooking oil solidification.
Their product was already unique: an eco-friendly solidifier that turns used cooking oil into disposable waste. But they needed more than innovation, they needed to:
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Rank for high-intent, problem-solving keywords
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Drive consistent, qualified website traffic
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Educate skeptical first-time buyers
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Build a content ecosystem that would hold up even under a national spotlight
This case study outlines how we turned FryAway into a market leader through SEO, Pinterest, email, and paid media—well before TV fame hit.
Strategy Overview
We focused on sustainable, multi-channel visibility, ensuring FryAway could reach and convert customers across search, social, and content platforms.
SEO and On-Page Optimization
What We Did:
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Restructured meta tags, headlines, and page architecture around keyword intent
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Built and optimized blog content targeting oil disposal, eco-cleaning, and kitchen sustainability
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Developed an internal linking strategy to support new and existing content
Key Outcomes: FryAway now ranks on page one (often #1) for:
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how to solidify cooking oil
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how to store cooking oil
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what to do with leftover cooking oil
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best container to store oil
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cooking oil hardener DIY
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can you mix old oil with new oil
The brand became the go-to educational resource earning clicks from people actively searching for eco-friendly solutions.
Pinterest Management
What We Did:
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Built a branded Pinterest account from scratch
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Created high-performing pin designs tied to blog content and SEO clusters
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Implemented keyword-rich boards and seasonal pinning strategy
Key Outcomes:
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Over 104,000 impressions in the first 90 days
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More than 2,500 engagements—including saves and outbound clicks
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Pinterest became a steady traffic driver, especially for educational content
Email Marketing
What We Did:
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Created an email sequence to nurture and educate new subscribers
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Shared product tips, eco-friendly disposal facts, and FryAway’s brand mission
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Used educational content to move cold leads toward a purchase decision
- Updated subscribers for on-going and upcoming promotions
Key Outcomes:
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Boosted engagement and brand trust
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Increased conversions from first-time visitors
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Positioned FryAway as a credible voice in sustainable kitchen habits
Facebook and TikTok Advertising
What We Did:
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Built short-form video ads tailored to platform-specific user behavior
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Highlighted FryAway’s simplicity, environmental impact, and Shark Tank-level credibility
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Sent ad traffic to SEO-backed landing pages to support long-term visibility
Key Outcomes:
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Expanded brand awareness into new, qualified segments
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Reduced cost per click through audience targeting and creative iteration
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Built a valuable retargeting pool ahead of Shark Tank’s national reach
Results Summary
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Page-one rankings for 10+ valuable, buyer-intent keywords
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Pinterest established as a top discovery and educational channel
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Email flows increased customer engagement and understanding
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Paid social campaigns lifted both short-term traffic and long-term brand value
Content That Drove Results
We developed and optimized blog content targeting key questions around oil disposal and eco-friendly practices. These posts helped secure top search rankings and funneled qualified traffic to product pages.
How to Solidify Cooking Oil: The Science of Fat Hardening
How to Dispose of Cooking Oil Properly to Protect Your Pipes?
How to Properly Store Cooking Oil?
Find out! Which oil is best for cooking?
Oreos Get a Delicious Makeover With this Easy Deep-Fried Oreo Recipe
Churro Cheesecake Rolls: Two Flavors in One Delicious Dessert
Final Takeaway
FryAway didn’t need Shark Tank to win they, needed strategy.
By laying the groundwork early, we helped them scale from a smart DTC startup into a category leader. And when the spotlight came, they were ready for it.