Pin Freshness: Why New Pins Outperform Reposted Ones

Pin Freshness: Why New Pins Outperform Reposted Ones

Two pins point to the same blog post. Same URL, same title, same description. One is a brand-new image you just uploaded. The other is an old pin you re-saved to a separate board. Pinterest treats these two completely differently. That gap is what pin freshness on...
Is Pinterest a Social Media App or a Search Engine?

Is Pinterest a Social Media App or a Search Engine?

Pinterest has a profile page, a follow button, and a comment section. On paper, that puts it in the same bucket as Facebook or Instagram. But if you’ve ever wondered what Pinterest is and how it works, the mechanics tell a different story than the interface...
Pinterest Board Names: 100+ Ideas That Get Found

Pinterest Board Names: 100+ Ideas That Get Found

Pinterest Board Names: 100+ Ideas That Get Found in Search Picking good names for Pinterest boards is one of the easiest wins in Pinterest SEO, and most marketers don’t even bother with  it. A board name isn’t just a label sitting on your profile. Pinterest...
What Are Fresh Pins on Pinterest?

What Are Fresh Pins on Pinterest?

A fresh pin is any image or video Pinterest hasn’t seen before. That’s the whole definition. The first time a specific image hits the platform, it’s fresh. Every time after that, it’s not. Here’s what trips people up. Fresh doesn’t...